case studies of promotional pen success using the printsmart brochure pen:
QLD olympics council printed promotional pen
Michael Brierly, The CEO of the QLD Olympic council wanted a unique solution to providing a memorabilia item that could be signed by athletes and supplied at low cost to schools and support groups. The printed promotional pen, with its unique brochure pulling out from the barrel was ideal. A normal printed promotional pen was simply not an option, however our promotional pen was, as the reverse side of the of the brochure is a matt surface so that the athletes signatures did not smudge. The cheap promotional costs of the printed promotional pen meant it was an ideal product. Many of the signed printed promotional pens made their way to Beijing Olympics.
healthy inspirations printed promotional pen
Healthy Inspirations is a franchise group of women's weight loss centres. They wanted a printed promotional item that was informative yet inexpensive to the franchisees. The printed promotional pen was selected as they were able to put specific weight loss facts and ideas on a brochure that happened to be incased in a pen. Printed promotional pens previously bought had only a logo on them, now they can get a vast amount of information value out of the brochure pen which the ladies tend to keep close by in their hand bags and purses.
J.l.lennard printed promotional pen
J.L Lennard had an important trade show coming up and wanted to launch their new equipment at the show. They wanted a promotional gift to give away but one that some how could leave their prospect with important information. After seeing the mechanism of the scrolling brochure,. they decided that a promotional pen with the features of the brochure pen was ideal. It was very successful not only as an information medium but also as a conversation starter once people saw the uniqueness of the concept of the printsmart promotional pen.
l.j. hooker printed promotional pen
L.J. Hooker area manager Adrian Sechtig wanted to have a unique promotional product to give to prospects attending open home inspections. He felt the printed promotional pen concept with an internal brochure was perfect. By combining his business card details one side and a calendar on the other, the cheap promotional brochure pen has been a really useful marketing tool.
Mortgage Choice printed promotional pen
Mortgage Choice is a national group of Mortgage Brokers. Our Printsmart team worked with with the marketing managers and senior brokers to produce the most effective design using the brochure pen. They wanted a corporate, printed promotional pen that gave their clients useful information that they would value.
One side of the pull out brochure was printed with a loan calculator panel helping clients work out loan repayments. The other side had client testimonials. Most promotional printed pens just
have a logo printed on them. The brochure pen conveys alot of information on the brochure.
We were also able to colour match the mortgage choice corporate colour in the assembly of
the pen.
Whether used as a trade show or exhibition give away, new prospect gift, or simply a client thank you, it has proven extremely effective.
Kidney Support Network printed promotional pen
The Kidney Support Network were attracted to the promotional brochure pen due to the amount of important information that could be provided as an item as commonly used as a pen.
The printed promotional pens that previously were available simply did not provide the quantity and
detail of the brochure pen.
They tested the quality of the pen and its pull out brochure. As a not for profit group KSN wanted to get value for money that also functioned well. The printed promotional brochure pen that cost
one dollar, that worked well and really looked like good value was exactly what they were after
Alternative descriptions of the brochure pens
The printsmart brochure pen is a new and unique promotional pen product to the australian market.
Potential purchasers of printed promotional pens have described the brochure pen in a variety of ways such as; banner pens, scroll pens, flag pens, flyer pens, pull out pens roll out pens, info pens and billboard pens.
Banner Pens
The term banner pens refers to the printed banner inserted into the barrel of the pen. A banner pen is seen as a promotional description of a banner with in a pen.
Scroll Pens
A scroll pen refers to the brochure that scrolls out from the roller cartridge in the pen barrell. Scroll pens are a similar idea to a scroll used in ancient times. Scroll pens are seen as an ideal way to describe the mechanism.
Flag Pens
Flag pens bring to mind the idea of a flag pull out of the pen. The pen barrel looks like a flag pole with the banner being the flag coming away from the pole, hence the term flag pen.
Flyer Pens
Flyers are a common printing term. Logically, flyers with in a pen would be described as flyer pens. The term flyer pen is more widely used in the United States more than Australia, where brochure pen is more common then flyer pen.
Pull out pens
Pull out pens, refers to the motion of gripping the clip at the end of the brochure and pulling it out of the pen. The pull out pen image at the header of our website is more than likely the reason that some buyers in the promotional pen market could use the description pull out pens.
Roll out pens
The term roll out pens is very similar to pull out pens. As the brochure in the pen barrel rolls around the cartridge as it rolls out and rolls in, someone observing the concept could easily describe these brochure promotional pens as roll out pens.
Info Pens
Info pens is a very good way to describe the purpose of a printed brochure in a pen. Getting branding and product information to clients via a promotional pen is unique and very effective. Agencies see the info pens term as more suited to their needs. A number of advertising pen buyers recommend the info pens concept to their clients.
Billboard Pens
Billboard pens also is a term that marketing companies use, as the see billboard pens as another marketing term that conveys the message. A road side billboard would but on a smaller scale. The idea of a billboard in a pen has alot of marketing appeal.
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