case studies of promotional pen success using the printsmart brochure pen:
QLD OLYMPICS COUNCIL PRINTED-PROMOTIONAL PEN - Brisbane
Michael Brierly, The CEO of the QLD Olympic council wanted a unique solution to providing a memorabilia item that could be signed by athletes and supplied at low cost to schools and support groups. The printed promotional pen, with its unique brochure pulling out from the barrel was ideal. A normal printed promotional pen was simply not an option, however our brochure pen was, as the reverse side of the of the brochure is a matt surface so that the athletes signatures did not smudge. The cheap promotional costs of the printed promotional pen meant it was an ideal product. Many of the pens made their way to Beijing Olympics.
Michael commented that the response, both from the athletes and the students, was fantastic as a promotional pen concept, They had not seen anything like it. As a Brisbane supplier of printed promotional pens it was great to be involved.
HEALTHY INSPIRATIONS PRINTED PROMOTIONAL PEN - Brisbane
Healthy Inspirations is a franchise group of women's weight loss centres. They wanted a printed promotional item that was informative yet inexpensive to the franchisees. The Printsmart printed promotional pen was selected as they were able to put specific weight loss facts and ideas on a brochure that was in cased in a pen. Printed promotional pens previously bought had only a logo on them, now they can get a vast amount of information value out of the brochure pen which the ladies tend to keep close by in their hand bags and purses.
The life of the Printsmart promotional brochure pen is months, so the information and branding value that Healthy Inspirations got from the pens was much greater than what was achieved with their previous printed promotional pen.
Healthy Inspirations decided to partner with a Brisbane printed pen supplier. This made the project much easier to manage.
J.L.LENNARD - Tradeshow PROMOTIONAL PEN - brisbane
J.L Lennard had an important trade show coming up and wanted to launch their new equipment at the show. They wanted a promotional gift to give away but one that some how could leave their prospect with important information. After seeing the mechanism of the scrolling brochure,. they decided that a promotional pen with the features of the brochure pen was ideal. It was very successful not only as an information medium but also as a conversation starter once people saw the uniqueness of the concept of the Printsmart promotional pen.
As prospects or clients approached their exhibition stand the sales people would “Play” with the pen by pulling the brochure in and out and studying it. This got people’s attention and got the conversation started. The J.L Lennard staff were delighted with the high quality and presentation of the unique new tradeshow promotional brochure pens.
Their trade show was in Brisbane at the exhibition centre, so we were able to quickly produce the pens and being a Brisbane based promo pen supplier, got the pens to them well before their starting day.
L.J. HOOKER Personalised PROMOTIONAL PENs - Sydney
L.J. Hooker area manager Adrian Sechtig wanted to have a unique promotional product to give to prospects attending open home inspections and auctions. He felt the printed promotional pen concept with an internal brochure was perfect. By combining his business card details one side and a calendar on the other, the personalised promotional brochure pen proved to be a really useful marketing tool.
People attending his open house inspections were very impressed that he had invested in such a unique product as the Printsmart brochure pen and was happy to give it away as a thankyou for attending. Many commented they had never seen a better promotional pen idea. Other real estate agents soon realised that the brochure pens were a cheap but effective marketing tool that their buyers and owners kept for a considerable period of time , helping to build agent “recall”.
MORTGAGE choice-corporate PROMOTIONAL PENs - Melbourne
Mortgage Choice is a national group of Mortgage Brokers. Our Printsmart team worked with the marketing managers and senior brokers to produce the most effective design using the promotional brochure pen. They wanted a corporate promotional pen that gave their clients useful information that they would value.
One side of the pull out brochure was printed with a loan calculator panel helping clients work out loan repayments. The other side had client testimonials. Most promotional printed pens just
have a logo printed on them. The brochure pen conveys a lot of information on the brochure. This feature was of real perceived benefit by their clients.
We were also able to colour match the mortgage choice corporate colour in the assembly of the pen. Whether used as a trade show or exhibition give away, new prospect gift, or simply a client thank you, it has proven extremely effective. Both the company’s corporate objective could be achieved as well as that of the franchisee.
When we surveyed the mortgage choice brokers using the promotional brochure pens they expressed the opinion that it was right up there with the best promotional product they had used. Their clients appreciate the useful information on the pen brochure as well as having their Brokers contact details readily at hand should they need to contact them.
KIDNEY SUPPORT NETWORK charity PROMOTIONAL PENs
The Kidney Support Network were attracted to the promotional brochure pen due to the amount of important information that could be provided as an item as commonly used as a pen.
As a community support group concerned with the need to convey vital information to kidney disease sufferers, the promotional brochure pen was perfect for getting the message across in a unique yet cost effective way.
The printed promotional pens that previously were available simply did not provide the quantity and detail of the brochure pen. The generic promotional pen only carried their logo. Charity pens have tended to be also quite a basic style of pen without the benefit of being able to not only increase peoples knowledge of there service but also of the charity itself.
They tested the quality of the pen and its pull out brochure. As a not for profit group KSN wanted to get value for money that also functioned well. The printed promotional brochure pen that cost one dollar, that worked well and really looked like good value was exactly what they were after
ALTERNATIVE DESCRIPTIONS OF THE BROCHURE promotional PENS
The printsmart brochure pen is a new and unique promotional pen product to the australian market.
Potential purchasers of printed promotional pens have described the brochure pen in a variety of ways such as; banner pens, scroll pens, flag pens, flyer pens, pull out pens, roll out pens, info pens , billboard pens and marketing pens.
BANNER PENS
The term banner pens refers to the printed banner inserted into the barrel of the pen. A banner pen is seen as a promotional description of a banner with in a pen. A banner implies a marketing message, hence the description being the banner pen.
SCROLL PENS
A scroll pen refers to the brochure that scrolls out from the roller cartridge in the pen barrell. Scroll pens are a similar idea to a scroll used in ancient times. Scroll pens are seen as an ideal way to describe the mechanism. When the brochure is fully extended out of the barrel of the promotional pen, it’s scroll like appearance is the reason for the term.
FLAG PENS
Flag pens bring to mind the idea of a flag extend out of the pen. The pen barrel looks like a flag pole with the banner being the flag coming away from the pole, hence the term flag pen. Interestingly, when people pull the brochure out of the pen they nearly always do so with the pen upright giving the term, flag pen, its meaning.
FLYER PENS
Flyers are a common printing term. Logically, flyers with in a pen would be described as flyer pens. The term flyer pen is more widely used in the United States more than Australia, where brochure pen is more common then flyer pen. The Americans tend to describe their marketing literature as flyers rather than brochures. Hence their common reference to our brochure pens as flyer pens.
PULL OUT PENS
Pull out pens, refers to the motion of gripping the clip at the end of the brochure and pulling it out of the pen. The pull out pen image at the header of our website is more than likely the reason that some buyers in the promotional pen market could use the description pull out pens.
ROLL OUT PENS
The term roll out pens is very similar to pull out pens. As the brochure in the pen barrel rolls around the cartridge as it rolls out and rolls in, someone observing the concept could easily describe these brochure promotional pens as roll out pens.
INFO PENS
Info pens is a very good way to describe the purpose of a printed brochure in a pen. Getting branding and product information to clients via a promotional pen is unique and very effective.
Business Names
PrintSmart has applied for the business names with the various offices of fair trading in each state. Promotional Pens Sydney, Promotional Pens Brisbane, Promotional Pens Melbourne, Promotional Pens Adelaide, Promotional Pens Perth, Promotional Pens Hobart, Promotional Pens Darwin, Promotional Pens Canberra, Printed Pens Sydney, Printed Pens Melbourne, Printed Pens Perth, Printed Pens Hobart, Printed Pens Darwin, Printed Pens Brisbane
Printed Pens Canberra.
Printed Promotional Pens Sydney, Printed Promotional Pens Melbourne, Printed Promotional Pens Perth, Printed Promotional Pens Hobart, Printed Promotional Pens Darwin, Printed Promotional Pens Brisbane,
Printed Promotional Pens Canberra.
The business names and associated web address are intended to be used by registered resellers of the Printsmart brochure pen range.
Printed Promotional Pens in Sydney
Being the largest city in Australia for businesses of all sizes and particlularly for Head offices , the printed promotional pens market in sydney is substantial and competitive. The variety of companies supplying these products is extremely varied. Printmart promotional pens is a niche supplier of the unique Brochure Pens that has no natural competitor in the Sydney Printed Promotional Pens space.
As Sydney companies are looking for new and worthwhile promo products all the time , we have been looking hard to appoint a reseller to supply Sydney with our brand of printed promotional pens. We will announce soon on our website the Sydney Printed Promotional Pens reseller who is located at Castlereagh Street Sydney.
Printed Promotional Pens in Melbourne
Mortgage Choice have brokers throughout Melbourne , and they were looking for a Melbourne Printed Promotional Pens supplier of the printsmart banner marketing pens.
Although there are quite a lot of established printed promotional pen companies in melbourne none had the unique type of pen that the mortgage choice brokers wanted.
This led them to contacting Printsmart direct and have now been pleased to be able to arrange a supplier of these special roll out brochure pens. Printsmart has appointed a reseller in collins St. Melbourne.
Printed Promotional Pens in BrisbaneAs the head office of Printsmart Promotional Pens is located in Brisbane , we naturally draw the enquiry from businesses and advertising agencies looking for a Printed Promotional Pens Brisbane company that is able to produce and supply at competitive prices the popular Brochure Pull Out Pens. Although there are a reasonable number of existing Printed Promotional Pen Companies in Brisbane there are only a few signed as dealers to supply the Brochure pull out pens. The number of dealers in brisbane and other capital cities is expected to grow fairly quickly.
Printed Promotional Pens in Adelaide
When Cos office supplies in adelaide became aware that their brisbane office had purchased the Printsmart Info Brochure Pens , they tried to find a local Adelaide Printed Promotional Pens supplier that could supply these special pens. After contacting the usual promo companies and the various stationery stores it became apparent that the regular Adelaide suppliers were limited to the normal type of pens and that the unique Brochure pens could only be supplied by an Adelaide Printed Promotional Pens supplier appointed by Printsmart to distribute the brochure pens. The Adelaide Pens reseller is at Gilbert St. Adelaide and will appear on the website soon.
Printed Promotional Pens in Canberra
Although Canberra is the Capital of Australia it is a relatively small city. This issue arose when the local Healty Inspirations franchisee was looking for a Canberra Printed Promotional Pens supplier to order the special Brochure Pens that they had seen at a franchise meeting recently. When they had done the ring around to the handful of Printed Promotional Pen Companies in Canberra from the phone book they finally got on to their
head office to locate the distributor for the Brochure Marketing Pens. As the pens had been specially designed for the H I business with weight loss information preprinted ,they
discovered that a supply was being held by Printsmart and would be supplied through their appointed Canberra Printed Promotional Pens supplier. The H I franchisee received their pens with in days.
Printed Promotional Pens Gold Coast
The Gold Coast in South East Qld is a dynamic and growing market for Printed Promotional Pen products. Some of the best marketing and business people have come out of the competitive and innivative Gold Coast region. When Printsmart Graphics was looking at areas to promote the unique brochure marketing pen we started considering which companies would be the best Gold Coast Printed Promotional Pens supplier to partner with. Ron Perry from Pacific Agencies was a long established and qualified reseller of a variety of promotional products. The key for us at Printsmart was to find the Gold Coast Printed Promotional Pens reseller that was well established and had a good reputation. Pacific Agencies has certainly proven to be that.
Sydney Printed Pens.
Having stayed in many hotels in Sydney I was used to a Hotel Printed Pen always being on the bedside table. After a while I had a large collection of them and they nearly always looked the same. My company had recently developed the Brochure Pen which is a unique Promotional Pen with a pull out brochure. When I realised how big the Sydney Printed Pen market was, just in the Hotel Printed Pen area alone , I had to introduce them to our pens. I am pleased to say that many companies , clubs , and hotels are now very happy customers and the Sydney Printed Pens market is starting to finally have some style and variation to the usual fair of basic Printed Pens.
Melbourne Printed Pens.
At last count there was some 65 Melbourne Printed Pen companies competing for a piece of the Printed Pen pie. There are Pens of every shape and size , colour and finish.
What becomes obvious after a while is that there has not been very much new and innovative though in the current Printed Pens range in Melbourne. Printsmart Promotional pens has released the new range of the unique Brochure Marketing Pen. The Printed Brochure scrolls out of the barrell of the Pen. It has had an immediate impact and is rapidly becoming the new "ït" promotional product that is causing the existing Melbourne Printed Pen suppliers quite a bit of indegestion. The price is competitive and the procduct is excellent. Melbourre Hotel Printed Pens are the next obvious target market.
Brisbane Printed Pens.
The Brisbane Printed Pen market is quickly coming to grips with the current economic situation. When Brisbane companies are looking at the promotional money available to them and they tick off the various promotional items and then get to the Printed Pens, they want to know they are getting real value. Value does not necessarily mean the Cheapest Promotional Pens available it means what will give them the best return on their investment. The Printsmart Brochure Marketing Pens are quickly establishing themselves as the Brisbane Printed Pen of choice. At prices often under one dollar and the amazing amount of information that can be captured on the pull out brochure , the promtional buyers are turning to these pens as a means of getting better returns from the suppliers of Printed Pens in Brisbane.
Adelaide Printed Pens.
It was with some surprise to find that the variety of Printed Pens in Adelaide had not reached the same level as other capital cities. This provided the opportunity for Printsmart Promotional Pens to enter the market. Every market for promotional pens is always a little different to the next. Somtimes driven by price sometimes by percieved styles. The Adelaide Printed Pens market was ready for a new and unique product like ours because the established suppliers were not really bringing fresh styles to their customers. Perhaps a little more conservative the existing Adelaide Printed Pen suppliers were pushing the same stle pens year after year. When we introduced the Brochure Marketing Pens the reaction was fantastic. The ability to take advantage of the universal nature of a pen and combine it with the retractable printed brochure that pulls out of ther pen was accepted straight off. Pleaseingly the Adelaide Printed Pens market is one of Printsmarts strongest markets.
Canberra Printed Pens.
A large proportion of the business done in Canberra is with government departments and political parties. When we looked at the opportunities for our Brochure Marketing Pens in the Canberra Printed Pens market we were automatically drawn to the idea of doing Printed Pens for Members of Parliment and Senators for campaigning purposes. The idea of an existing candidate or a challenging candidate using the Brochure Pen as part of their marketing campaign was obvious. Imagine the benifit to a political marketing capaign to be able to put the labour, liberal , or national party political candidates details , including their picture on the brochure that scrolls out of a pen. The pen could be handed out as a unique door knocking marketing tool. The pen would be retained for many months any regularly used by the voters. The existing Canberra Printed Pen suppliers are unable to offer anything as versatile as the Brochure pens for Political campaigning.
Gold Coast Printed Pens.
With Tourism being one of the main drivers of economic growth on the gold coast it was the first area to start with in marketing our unique Brochure Pens to the Gold Coast Printed Pens market. The competition is fierce in the tourism space , particularly at the moment.
Printed Pens on the Gold Coast tend to be concentrated around the hotel and clubs market. Printsmart is looking to bring the Brochure Pens to the wider variety of the tourism companies as a unique way to promote their services and destinations through the printed brochure in the pen. Tourism Printed Pens on the Gold Coat are taking off as everyone is looking to maximise their marketing budget wit long life, high perceived value items like the Printsmart Brochure pens. We expect the Gold Coast Printed pens market to develope quickly through the uptake of the pens for tourist and destination information. |
